Social media is no longer just pretty pictures — it’s a trust-builder, a vibe-check, and increasingly, a search engine.

Couples today — from Gen Z creatives to corporate girlies planning luxe affairs — are flipping between TikTok, Instagram, and Google. Discovery often starts on social, and confirmation happens on Google. Or vice versa.

This playbook exists to help you:

• Build content that gets discovered on both social and search

• Turn followers into warm inquiries

• Create authentic content that reduces fear

• Use short-form video to fuel your funnel

Whether you’re already running Google Ads or investing in SEO, think of this guide as your social-first companion — a tactical playbook to show up where modern couples are already looking.